Expired Listings

“Don't be discouraged. The reason your home did not sell may have nothing to do with your home or the market”.

Like all homeowners, you hoped your house would sell quickly. Some houses do. In fact, the majority of houses sell during the initial listing time agreed to by the seller and agent, usually a period of less than six months.

What should you do now? If your listing has expired and now you really want results, I can help. The home sale you want is still well within reach!

Why no sale? What did prospects say about price, about condition? What feedback did other agents offer? Teamwork between seller and agent is the key to know how to alter a marketing plan for success

Every seller can boost a property's exposure. Make it easy to show: consider a lockbox, "For Sale" sign where permitted, and showing times convenient to buyers. Also, keep the house in showplace condition; depersonalize furnishings so prospects see themselves at home, keep large pets at a distance. Remember, the next prospect may be your buyer.

This is the most common culprit for the lack of a sale. An incorrectly priced house attracts the wrong buyers or worse - none at all.

Market conditions probably have changed since you initially listed your house. Houses may have sold, additional houses may be listed now, loan rates may have moved up or down. I can prepare an up-to-date, competitive market analysis.

With my analysis, you'll know how your house competes to others offered for sale today. Is your price right? Are your terms and financial incentives competitive?

Activity without offers often indicates overpricing. Remember, any house, no matter what condition, will sell for the right price. What price is "right" depends on market conditions, competition, location and condition of your home.

Is your house someone else's dream home? When buyers enter, do they think, "I love this house!" A house in move-in condition invites a sale. Have you fixed all the little squeaks and drips, cleaned and painted, decluttered, brightened up and concentrated on outside curb appeal?

Or are you hesitant to take care of major items? For instance, did you offer an allowance for new carpet instead of installing it? While prospective buyers are trying to imagine what new carpet will look and feel like, they likely are discounting the price still further for the worn carpet underfoot. A house in like-new condition sells fastest and gets the best price because it outshines the competition.

“I would be happy to tour your house and help you see it as prospective buyers do”.

"Advertising doesn't sell houses, agents do." Your secret to success is a carefully crafted marketing plan that exposes your property to the widest possible pool of prospective buyers.

I sincerely hope these tips and ideas are of value to you. If there is any way I can be of service please call me. I would consider it a privilege to serve you.

· I AM NOT # 1
I don't take on so many clients at one time that I lose touch with them or pass them on to assistants, once again losing touch.

· HIGH VOLUME?
Not I. I take the time to prepare a comprehensive, customized marketing plan to suit your home, not the other way around! Many agents slap your home into their standard mold, if it works -great. If it doesn't, it probably will for the next three homes they list...so they don't worry. Volume will see them through.

· LOW VOLUME!
But high quality is what I favor. Personal attention, details, direct and frequent communication - feedback!

· FULL TIME
This is what I do for a living. I have to produce to get results!

· PROFESSIONAL
I hold a Certified Real Estate Specialist, Graduate Realtor Institute and Accredited Buyer Representative Designations. Also I am a Relocation Specialist. My continuing dedication to my profession, to education and knowledge of my craft is borne out by my results

If you want to get your home sold this time, your next agent absolutely must have a deep understanding of "The Art of Negotiating". These skills are vitally important!

Expired Listing?