Your Home Was Listed and Didn't
Sell.... Now What?
be discouraged. The reason your home did not sell may have
nothing to do with your home or the market”.
Like all homeowners, you hoped your house would sell quickly.
Some houses do. In fact, the majority of houses sell during the
initial listing time agreed to by the seller and agent, usually
a period of less than six months.
What should you do now? If your listing has expired and now
you really want results, I can help. The home sale you want is
still well within reach!
Why no sale?
What did prospects say about price, about condition? What
feedback did other agents offer? Teamwork between seller and
agent is the key to know how to alter a marketing plan for
can boost a property's exposure. Make it easy to show: consider
a lockbox, "For Sale" sign where permitted, and showing times
convenient to buyers. Also, keep the house in showplace
condition; depersonalize furnishings so prospects see themselves
at home, keep large pets at a distance. Remember, the next
prospect may be your buyer.
This is the
most common culprit for the lack of a sale. An incorrectly
priced house attracts the wrong buyers or worse - none at all.
conditions probably have changed since you initially listed your
house. Houses may have sold, additional houses may be listed
now, loan rates may have moved up or down.
I can prepare an up-to-date,
competitive market analysis.
analysis, you'll know how your house competes to others offered
for sale today. Is your price right? Are your terms and
financial incentives competitive?
without offers often indicates overpricing.
Remember, any house, no matter what
condition, will sell for the right
price. What price is
"right" depends on market conditions, competition, location and
condition of your home.
Is your house
someone else's dream home? When buyers enter, do they think, "I
love this house!" A house in move-in condition invites a sale.
Have you fixed all the little squeaks and drips, cleaned and
painted, decluttered, brightened up and concentrated on outside
Or are you
hesitant to take care of major items? For instance, did you
offer an allowance for new carpet instead of installing it?
While prospective buyers are trying to imagine what new carpet
will look and feel like, they likely are discounting the price
still further for the worn carpet underfoot. A house in like-new
condition sells fastest and gets the best price because it
outshines the competition.
“I would be
happy to tour your house and help you see it as prospective
"Advertising doesn't sell houses,
agents do." Your secret to success is a carefully
crafted marketing plan that exposes your property to the widest
possible pool of prospective buyers.
I sincerely hope these tips and ideas
are of value to you. If there is any way I can be of service
please call me. I would consider it a privilege to serve you.
DO I DO IT?
AM NOT # 1
I don't take on so many
clients at one time that I lose touch with them or pass them on
to assistants, once again losing touch.
Not I. I take the time to
prepare a comprehensive,
marketing plan to suit your home, not the other way
around! Many agents slap your home into their standard mold, if
it works -great. If it doesn't, it probably will for the next
three homes they list...so they don't worry. Volume will see
But high quality is what I
favor. Personal attention, details, direct and frequent
communication - feedback!
This is what I do for a
living. I have to produce to get results!
I hold a Certified Real Estate Specialist, Graduate Realtor
Institute and Accredited Buyer Representative
Designations. Also I am a Relocation Specialist. My
continuing dedication to my profession, to education and
knowledge of my craft is borne out by my results
Strong Fundamental Negotiating
If you want to get your
home sold this time, your next agent absolutely must have a deep
understanding of "The Art of Negotiating". These skills are
currently in one of the BEST MARKETS in the past thirty years!